Unilever digital chief calls on advertising industry to tread carefully in Web3
Unilever Chief Digital & Commercial Officer and WFA Deputy President, Conny Braams has called for collective action from regulators, governments, advertisers, tech companies and people to create a truly decentralised, safe and trusted environment online that puts people first in the next iteration of the web.
Charlotte Tilbury debuts Charlotte’s 3D volumetric avatar
Charlotte Tilbury is claiming to break new ground in the beauty industry as the first brand to launch a 3D volumetric avatar – in this case of the make-up line’s eponymous founder.
Lush to reinvest in British operations following US buyout; writes off businesses in Russia
Lush is set to reinvest in its British operations following the company’s buy-out of its North American partner, which would add more than 80 per cent to its revenues as its single largest market, according to the FT.com.
Johnson & Johnson to become latest personal brand to halt sales in Russia
Johnson & Johnson (J&J) is to become the latest brand to halt sales in Russia following its invasion of the Ukraine, and will no longer sell personal care products in the country, according to a report by Reuters.
EU to promote ‘repair don’t replace’ in new circular economy rules; greenwashing could be banned
The European Commission has proposed an update to EU consumer regulations which would require brands to label products with their average lifespan and include instructions on repair, as well as usher in a ban on ‘greenwashing’.
Maybelline New York releases Pokémon Pikachu Collection exclusive to Japan
L’Oreal-owned Maybelline New York has released a Pokémon Pikachu Collection exclusive to the Japanese market.
L’Oréal partners with Emotiv to launch fragrance personalisation device
L’Oréal has announced a strategic partnership with Emotiv combining one of the neurotechnology company’s devices with the French beauty giant’s proprietary scents and algorithms to help consumers make accurate and personalised choices when selecting fragrance.
Is Zara the next Fenty? Fashion brand launches new foundation range with 51 shades
Zara has announced the launch of a new foundation range. The Limitless Soft Matte Foundation is designed to be layered for an expert-level make-up look and is available in 51 shades, organized by three undertones.
LVMH creates virtual ambassador for the Metaverse
LVMH has created its first virtual ambassador, who will present its brand innovations at the next edition of the Viva Technology conference in June, according to WWD.com.
Kao, L’Oréal and Natura &Co are named on World’s Most Ethical Companies list 
Kao, L’Oréal and Natura &Co are just some of the cosmetics companies named on the 2022 World’s Most Ethical Companies Honoree List
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