Snap evolves AR commerce with Catalog-powered Shopping Lenses
Snap has rolled out Catalog-powered Shopping Lenses, a new facet to AR shopping designed to simplify the process and engage consumers. The new experience is also said to be easier to build, scale and optimize for brands.
Would you let an algorithm dress you? Enter Amazon Style
Amazon has announced that it is poised to open its first physical apparel store later this year at The Americana at Brand, Los Angeles. The space promises to revolutionise shopping for clothes, harnessing the e-commerce behemoth’s technology and operations wizardry.
Perfect Corp teams up with MAC Cosmetics and SoPost to create ‘next generation’ sampling
Perfect Corp has teamed up with Lauder’s MAC Cosmetics and online sampling platform SoPost to create a personalized sampling experience billed as ‘first-of-its-kind, digital-meets-physical, for the prestige make-up brand’s Studio Fix Foundation.
Walmart to join the Metaverse? Retailer files applications for own-brand Crypto and NFTs
U.S. retailer Walmart has filed seven applications to the U.S. Patent and Trademark office to launch its own-brand cryptocurrency, NFTs, possible payment system, and e-wallets, according to CNBC.
Saks debuts online wellness shop
Saks has announced the launch of a new wellness shop on Saks.com. The e-commerce store spans fitness, health & nutrition, sexual wellness and rest & relaxation and boasts an increased product selection with more than 100 brands.
P&G Beauty debuts virtual world, BeautySPHERE at CES 2022
P&G Beauty has debuted its virtual storytelling world, BeautySPHERE at the Consumer Electronics Show (CES) 2022. The digital experience allows visitors to interact with the US FMCG firm’s portfolio of brands through live and simulated content.
Paris Hilton launches virtual island
Paris Hilton has launched a virtual island where visitors can explore a digital version of her Beverly Hills home, drive a luxury car or climb aboard a yacht, according to a report published by Reuters.
2021 Resistance: Technology
Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.
2021 Resilience: Technology
With digital in continual demand, those who invested early continued to reap the rewards in 2021. However, with all the online wizardry at our disposal today, we’d do well to remember that personal connection is still important to consumers. Digital will only secure a permanent spot in shoppers’ hearts if it evolves to scratch that itch; a functional, faceless online shopping platform will take you so far, consumers expect seamless service and a personalized approach.
L’Oréal USA empowers female NFT creatives; commissions artwork for new lipstick range
L’Oréal has committed to empowering female NFT creatives, having commission six artists to create NFT art inspired by the shades of red for the new L’Oréal Paris Reds of Worth by Colour Riche range of lipsticks.
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