THE WHAT? Avon Justine has launched its first livestream shopping event, with a virtual tour of its gift products in South Africa. 

THE DETAILS The event was hosted by celebrities and media personalities, who demonstrated products to customers and representatives online. 

Collaborators included designer and Avon fragrance collaborator, David Tlale, former Miss South Africa, radio host and new brand ambassador Liesel Laurie, as well as YouTube star Lasizwe. 

The direct sales giant previewed the gift items available while also featuring the digital Gift Guide and Gifting Quiz.

THE WHY? Momin Hukamdad, Executive Commercial Marketing Director at Avon Justine, said, “This event is a further demonstration that Avon is a great gifting destination that has the ideal gifts that suits all customers and their pocket. 
“This streaming platform is a further testament of our commitment to leverage the power of the digital world to open up access to world-class quality and affordable products to our customers. This is one of the ways in which we seek to augment our digital platforms to delight our customers and also improve the earning potential of our Representatives and Consultants.”