THE WHAT? Sa Sa has reopened in Singapore with a new store at Jurong Point following the closure of its 22 outlets in 2019.

THE DETAILS  The new store is 882 square feet. Offers a range of familiar and new cosmetic products and has introduced a unique customer loyalty program.

THE WHY? The reopening in Singapore represents Sa Sa’s attempt to re-establish its presence in the market. Established in 1978 and listed on the Hong Kong Stock Exchange in 1997, the brand has many stores in Hong Kong, Macau, China, and Southeast Asia. The move is part of its broader strategy to cater to customer demand in Singapore and the region.