Native launches collection inspired by Girl Scout cookies

Native launches collection inspired by Girl Scout cookies

THE WHAT? P&G-owned Native has unveiled a limited edition range inspired by America’s Girl Scout Cookies. The collection comprises deodorant, body spray, body wash, shampoo and conditioner in a range of scents inspired by the popular baked goods.

THE DETAILS The fragrances include Caramel Coconut, Trefoils, Peanut Butter, Lemon and Thin Mints and the line will be sold on the brand’s own website and at Target.

“Seeing our cookies inspire an entire line of personal care products is really exciting,” said Wendy Lou, chief revenue officer at GSUSA. “These products are a fun twist on ways folks can enjoy the scents of our beloved cookie flavors.”

THE WHY? Vineet Kumar, CEO of Native, reveals, “At Native, we pride ourselves on delighting our consumers with something unexpected yet craveable. We are so excited to partner with Girl Scouts to transform its iconic cookie flavors into scents for our clean, simple and effective collection of products.”

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