THE WHAT? Bringing a new meaning to travel retail, Japan’s Pola Orbis has teamed up with Ana Holdings to design a beauty range that will be billed as the world’s first space-friendly cosmetics line, according to a report published by the Japan Times.

THE DETAILS The two companies are aiming to produce a collection of cosmetics that is comfortable to wear at zero gravity and in dry conditions by 2023, with Ana providing the aircraft needed to test performance and Pola Orbis the beauty know-how.

“Space has long been viewed by ANAHD as a new potential market for expansion, and the decision to develop space-friendly cosmetics comes at a time when ANAHD is also exploring the possibility of future expansion into space travel, space transportation and satellite data utilization,” said ANA in a statement.

THE WHY? The collaboration is designed to meet an anticipated need for space-friendly cosmetics as the prospect of commercial space tourism becomes ever more real and in advance of NASA’s Artemis mission, which is planned for 2024 and will see the first woman land on the moon.