THE WHAT? Kanebo-owned Kate Tokyo has named popular anime character, Rei Ayanami as the face of its latest lipstick launch, according to a report published by Sora News 24.
THE DETAILS The Neon Genesis Evangelion star will front the campaign for the Red Nude Rouge collection.
The Japanese make-up brand announced the release of four limited edition Red Nude Rouge products in celebration of its partnership with Evangelion on its Instagram account. Around 700 of each shade will be available to buy online from November 4.
THE WHY? The brand is no stranger to more ‘out there’ choices for its spokespeople, naming Eddie Peng as exclusive brand ambassador for its Tokyo Red line-up at the start of 2019.