THE WHAT? Grove Collaboration Holdings has debuted its flagship home care brand, Grove Co., on Amazon and Walmart, continuing its retail expansion, while also announcing US$1 million in Amazon sales for its personal care brands Peach not Plastic and vegan skincare brand Superbloom. 

THE DETAILS The company will begin rolling out Grove Co. household items on Amazon this month, including gel hand soaps, dish soaps and multi-purpose cleaner concentrates. More products will be added later in the year. 

THE WHY?  Stuart Landesberg, co-founder and CEO of Grove Collaborative, said: “With a growing market and appetite among consumers for planet-friendly high-performing products, we continue to pursue omni-channel opportunities to put our products into the hands of as many people as possible.”