THE WHAT? K-beauty brand Sulwhashoo has announced a year-long partnership with The Metropolitan Museum of Art, which will support a range of Museum programs and activities. 

THE DETAILS Sulwhashoo will sponsor programs such as the Met’s Women and the Critical Eye panel discussion and reception, as well as its Apollo Circle Member group and Apollo Circle Benefit. 

THE WHY? The programs are aimed at innovating the ways in which audiences engage with and celebrate global heritage, and will give Sulwhashoo access to a new target audience.

GaYoon Jung, Senior Vice President of Sulwhasoo, said, “The partnership between us is a celebration of the power of heritage in a very fast-paced world, something we hope will engage and inspire many people.”