THE WHAT? Klarna has announced the expansion of its growth tools for retailers and creators to help them engage with their audiences in more effective wats and enhance the shopping experience for customers.

THE DETAILS Ads Manager will now be available to retail partners in the UK and Sweden before rolling out to all of Klarna’s global markets over the next few months.

Meanwhile, Creator Shops will make its debut in the US following its success in Europe, enabling creators the ability to launch their own storefronts on Klarna.com.

THE WHY? David Sandstrom, CMO, Klarna, comments, “Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads Manager continue to transform the company beyond BNPL into a growth partner and retail media network within the industry. Our combined network of over one million retail partners and creators globally now have even more powerful ways to reach Klarna’s 150 million high-intent shoppers, while consumers can enjoy a more relevant and personalized shopping experience.”