THE WHAT? Harry Styles has unveiled his new beauty brand, Pleasing. The brand’s mission is to ‘bring joyful experiences and products… and dispel the myth of a binary existence’, and launches with a handful of products including serums and nail polish.

THE DETAILS The line is currently available to pre-order and opens to general sale from November 29, 2021.

Although starting with nail polish and skin care, the brand has left its options deliberately open and will grow to encompass ‘anything else it finds Pleasing’.

THE WHY? Styles said in a statement, “I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that’s how Pleasing was born. Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good.”