THE WHAT? Hairstory has announced a minority investment from Summit Partners. Terms of the deal were not disclosed.

THE DETAILS The funding will allow the unconventional hair care brand to accelerate investments in sustainable formulations and packaging, expand its hairdresser community and spread its messaging to more consumers.

THE WHY? Melanie Whelan, a Managing Director with Summit Partners who has joined the company’s Board of Directors, added, “We believe Hairstory’s differentiated and effective products, customer loyalty, profitability, and consistently smart and deliberate growth decisions make it a rare brand. We are delighted to partner with [CEO Eli Halliwell] and this passionate team to support the company’s next chapter: working to deploy a more expansive growth strategy while furthering sustainability-focused product innovation.”